October 17, 2025 
4 min read 
The creators of Latte Art Factory have officially unveiled the BaristaOne Touch Series at HOST Milano 2025. Integrating the award-winning milk foam innovation that revolutionized specialty coffee, BaristaOne Touch transforms coffee service with barista-quality at scale, merging consistency, menu versatility and sustainable business growth in one powerful solution.
A Breakthrough in Coffee Automation
BaristaOne Touch introduces a new approach to fully automatic coffee by unlocking entirely new drink possibilities and revenue streams. Powered by Latte Art Factory, it enables operators to craft high-quality, visually stunning hot and cold foam beverages that enhance every menu.
It’s also the only coffee machine on the market with a dedicated ad screen, fully separate from the operator interface. This unique feature converts dwell time into a powerful upselling opportunity. Operators can run promotions, highlight seasonal drinks and even monetize ad space. The result is a built-in communication channel that increases basket size and enhances customer engagement.
The Launch Lineup
The launch lineup includes three models designed to meet various operational needs:
First, the BaristaOne Touch delivers barista-quality beverages in the smallest footprint in its class, perfect for locations where space is at a premium.
Next, the BaristaOne Touch+ adds a dedicated ad screen along with powder and syrup modules, expanding menu versatility while opening new opportunities for upselling and promotions.
And finally, the BaristaOne Touch Twin offers the highest output and flexibility in the lineup, with four grinders, four milk types and dual outlets to handle peak demand and diverse drink preferences.
The BaristaOne Touch Advantage
Every element of the BaristaOne Touch was thoughtfully designed to meet the needs of both operators and customers:
LAF Inside: All the award-winning hot and cold milk foam magic in one tap: consistent foam, temperature and texture every time.
Precision Heating: Flow-through heater technology locks in flavor and mouthfeel across recipes with per-drink temperature control.
Unmatched Variety: Combine 3 powders, 2 syrups, up to 4 milks and up to 4 beans for hundreds of drink creations.
Separate Ad Screen: Promote seasonal offers and upsell combos during dwell time, increasing basket size and driving incremental revenue.
Fully Modular: Quickswap concept enables rapid service, minimizing downtime and keeping business running smoothly.
Premium Build: Durable, low-plastic construction delivers a premium look with long-term reliability for daily use.
Energy Efficient: Advanced flow and heat controls reduce idle energy use while ensuring instant service readiness.
At HOST Milan 2025
At HOST Milan 2025, BaristaOne Touch made a strong first impression. It drew steady crowds from across the global coffee community, all eager to experience a new approach to coffee automation
Visitors were especially captivated by the milk foam quality. Silky smooth and perfectly textured, just as you’d expect from Latte Art Factory. The ad screen also drew strong interest, as operators recognized how upselling could generate entirely new revenue streams.
The machine’s precision, versatility and in-cup quality left a lasting impression. Word spread quickly across the show, positioning BaristaOne Touch as a breakthrough for modern coffee businesses.
“Every operator knows that customer experience is the true bottom line,” said Sven Keysers, CEO of Latte Art Factory. “With BaristaOne Touch, we’ve created a machine that safeguards that experience, ensuring every drink is consistent, service is efficient and operators are positioned for revenue growth.”
Looking Ahead
Building on the momentum from HOST Milan, BaristaOne is preparing for its global market rollout in 2026. For early inquiries or partnership opportunities, visit www.baristaone.com/early-access.
About BaristaOne
Born from the creators of Latte Art Factory, BaristaOne builds on three decades of innovation. Guided by its mission to make premium quality effortless and accessible, BaristaOne brings barista-level experiences to every place coffee is served. For more information, contact sales@baristaone.com.
